I was asked to reimagine the branding for a gener8tor portfolio company, Hi WiFi, which provides affordable internet connection to low income communities. After multiple iterations, I landed with this logo that I felt not only added a sense of vibrancy but that also stayed true to the aspect of tech. I wanted the “Hi” in “Hi WiFi” to look like a computer power on button or really any electronic device for that matter that permits Wifi connection.
I wanted to select a vibrant color palette for the brand whilst staying true to the complimentary colors.