HE
LLO.
I’m Kathy! Senior designer, Visual · Brand · Product
East Coast designer crafting beautiful, intentional work that moves stories forward and drives results. 
About Me
I earned my Bachelors of Fine Arts in Graphic, Information, and Experience Design from Northeastern University. I have 8 years of professional experience with branding, logo design, information design, mobile and web UI/UX design, product design, video editing, social media and marketing design which includes but is not limited to one-pagers, e-books, event material, website wireframing and paid ads. I have worked in the healthcare, SaaS, B2B, and startup accelerator sectors over the course of my career.
AchievementsAchievements-
Northeastern University
BFA in Graphic Design | Cum Laude
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Buick Achievers Scholar
Awarded a full four-year college scholarship for academic excellence and community service
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United Way Scholar
Awarded for community service
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Carney Medalist
Awarded to the top three girls and the top three boys of Lowell High School’s graduating class for character and academic excellence
I’m a designer who blends strategy, storytelling, and emerging tech to create brands that feel alive in a changing world!
core skillsBranding & Graphic Design
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UI/UX
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Information Design
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Web Design
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Prototyping
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Components & Libraries
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Design System Management
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Content Creation & Strategy
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Storytelling
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Video Editing
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Animation
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Social Media
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SEO
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Digital Advertising
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Ad Performance Optimization
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CRM
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HTML & CSS
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B2B
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SaaS
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Healthcare
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Branding & Graphic Design ▼ UI/UX ▼ Information Design ▼ Web Design ▼ Prototyping ▼ Components & Libraries ▼ Design System Management ▼ Content Creation & Strategy ▼ Storytelling ▼ Video Editing ▼ Animation ▼ Social Media ▼ SEO ▼ Digital Advertising ▼ Ad Performance Optimization ▼ CRM ▼ HTML & CSS ▼ B2B ▼ SaaS ▼ Healthcare ▼
Professional
EXPERIENCES
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Led brand identity, visual design, and marketing design initiatives for the startup founders and accelerator programs across digital and print channels. Designed logos, brand systems, website wireframes, campaign assets, presentation decks, product prototypes, paid ads, event materials, customer case studies, blog thumbnails, social media content, one-pagers, and packaging across multiple product lines and startups. Partnered closely with marketing teams to deliver go-to-market assets for cohorts, grants, and promotional campaigns. Rebranded multiple gener8tor programs, contributing to a 20% increase in ad conversion rates. Collaborated with developers to establish an automated design task delivery system, improving efficiency and scalability across teams.
4 years | gener8tor.com
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Designed marketing and brand assets including blogs, videos, animations, flyers, banners, ebooks, social media visuals, webinar assets, and one-pagers for sales, marketing, and product teams. Assisted in developing the company’s brand identity and contributed to a full website redesign. Launched the company’s first ever podcast and supported growth of the YouTube channel through SEO strategy and Google Analytics insights.
2 years | neuraflash.com
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Created graphics, animations, email newsletters, banner ads, social media and blog content for healthcare research studies. Supported online marketing campaigns for multiple active studies, focusing on enrollment and engagement. Designed wireframes, user flows, and regularly updated and redesigned the company website.
1 year | activmedresearch.com
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Produced digital and print designs supporting internal departments, funding initiative, events, webinars, and educational programs. Collaborated with web managers and cross functional teams to update and redesign website landing pages, banners, thumbnails, and layouts. Created 5-15 minutes eLearning videos using Camtasia for internal educational initiatives.
6 months | brighamandwomens.org
Toolsfigma
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Adobe creative suite
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Camtasia
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google analytics
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Airtable
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Clickup
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AI
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Notion
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Canva
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figma ▼ Adobe creative suite ▼ Camtasia ▼ google analytics ▼ Airtable ▼ Clickup ▼ AI ▼ Instagram ▼ Facebook ▼ Notion ▼ Canva ▼
Selected
WORKS
Bolt
Startup Accelerator Conference Branding
Visual design
Social Media
campaign design Branding
art direction
Delta Ops Ai
Medical Staffingproduct designer
ux designer
Ink Alike
Tattoo ParlorBranding
art direction
Slides
Enterprise Design Branding
art direction
Videos & Animations
A curated selection of videos and animations that drove traffic and conversions, plus previews of personal indie films I wrote, directed, executive produced, and co-edited.
P.S. I’m also an actorP.S. I’m also an actorAs a dedicated actor, I put every ounce of my energy into each performance I give.
I've had an avid interest in acting since I was 7 years old. I enjoy playing characters that are raw, exciting, and out of my comfort zone. My favorite director is Wes Anderson, and I feel that our film style is very similar -- strange, reminiscent, yet sometimes comical.
I’m currently signed with Andrew Wilson Agency.
Let’s work together!
I am always open to new projects and would love to hear from you. 